SILCA dei F.lli Beldì SRL

An integral part of MODASANA

A Synergy for Wellness and Beauty

Modasana srl, owner of the brand of the same name, is a company operating in the descending graduated compression stockings and tights sector, with the unique feature of combining the health and well-being of the lower limbs with aesthetic pleasure.

Silca is a historic company with extremely functional and proven 100% Made in Italy production processes. In the Modasana project, it brings the best professionals and technologies to the field, working in perfect synergy with other partner companies that are equally well-established and have proven experience in the sector.

Silca directly oversees every phase of Modasana production, complying with the highest quality standards and treating every Modasana stocking with Biosetify, of which it holds the exclusive patent.

The high quality of Modasana products and well-structured communication activities have generated strong customer loyalty and considerable brand awareness over time.

In terms of communication and marketing strategies, the Modasana brand has been supported through significant media operations, utilizing not only traditional media such as print and the web but also celebrities for targeted product placements. These initiatives paved the way and placed management in the best position to take a further step toward consolidation, such as in 2018 when Cecilia Rodriguez became a brand ambassador, or the following year, when Ignazio Moser joined the Argentine model and showgirl as the ambassador for the men's line.

New and exciting strategies are currently being studied, with the intention of continuing to grow and consolidate the Modasana brand.