Susanna Messaggio is the brand ambassador for Claravida

Claravida and Susanna Messaggio

Silca is one of the most important companies operating in the graduated compression preventive hosiery sector. With its expansion into the pharmaceutical, orthopedic, and specialized retail sectors, the company has established a strategic partnership with Susanna Messaggio.

The choice of brand ambassador happened naturally: management was looking for a face well-known to the general public, but above all a figure with proven experience and credibility in the health and wellness sector.

Susanna Messaggio Claravida ambassador Susanna Messaggio, official face of Claravida
"When I learned that Claravida products would also be distributed in pharmacies, I accepted the collaboration, lending my face—or rather, my legs—because I consider Claravida hosiery to be fabulous and perfectly in line with the pharmacy clientele. I have been collaborating with doctors, pharmacists, and wellness specialists for thirty years now. Although most people know me through TV, health professionals know that I have always dedicated my time to study, university education, and scientific outreach. Knowing Claravida's marketing project and the quality of their products, I am firmly convinced that pharmacies will be just as enthusiastic as I am."
Susanna Messaggio

Strategic Focus

1 Extensive and specialized distribution network
2 100% Italian products that meet real customer needs

Pharmacies, Orthopedic Shops, Medical Supply Stores, and Specialized Retailers

A product with such high quality standards and a production process carried out entirely in Italy requires an adequate and professional distribution network capable of conveying the value of prevention.

Claravida: Wellness and Style

Graduated compression stockings, tights, and knee-highs, purified through the patented and exclusive Biosetify compound. This purifying process maximizes the softness of the high-quality yarns and counteracts the proliferation of viruses, bacteria, and unpleasant odors.

Claravida products also stand out for a manufacturing process that includes slow drying, which is fundamental for preserving the integrity of the fabrics and significantly improving their durability over time.

The use of metal-free dyes and a sophisticated yet minimalist style make Claravida garments versatile: suitable for young women conscious of fashion and leg health, as well as more mature individuals who need garments that are beautiful, effective, and comfortable to wear all day long.

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